web design, internet marketing, e-commerce solutions, search engine optimisation - servicing the central coast, newcastle & the hunter valley

about us

Net Perceptions are a boutique web design agency located on the Central Coast of NSW. We are owner operators, have been in business since 1999 and have built over 200 websites. Bottom line, we're experienced and we know what we're doing.

The most important thing you should know about us is that we don't care about winning awards. Our focus is not to fill our website with meaningless awards, but instead to focus on our clients.

Our primary goal - to build you a website that will help your business make money!

James Musgrave - Sales & Marketing Executive, self confessed NERD

James learned the vast majority of his sales and marketing skills working in the radio industry for nearly ten years at various stations around Australia, including the Austereo and Macquarie Regional Radio networks. During this time, he became very adept at focusing on the results of an advertising campaign and maximising the the client's return on investment. Now helping clients build their business through the internet rather than with 30 seconds of air, James is still focused on providing results.

At Net Perceptions, James is primarily responsible for customer relations and liaison, discussing what a clients needs to have on their web site and ensuring that they understand the best ways to promote their business on the internet. He is also the in-house photographer and is the resident copywriter, having a background in writing radio commercial scripts and being a published author on internet marketing for small business (Your Business Online, published by New Holland).

In his spare time, James is a bit of a sports and fitness junkie. He enjoys running, cycling, swimming, speed skating, mountain biking and sea kayaking. James is also a patrolling member of Shelly Beach Surf Club.

Joanne Musgrave - Creative Director

Joanne met husband James online, funnily enough, after he visited the very first website she ever made in the late 90's. Joanne has honed her skills a great deal since then and is often found with her nose inside books on web design, programming and search engine optimisation. Joanne is responsible for the majority of what you see on the screen of our clients websites and lots of things you can't see!

Away from the computer, Net Perceptions' Creative Director is, you guessed it, a bit creative. A classically trained pianist, Joanne has been playing the piano since the age of five and has also dabbled in guitar, bass guitar, flute, violin, the saxophone and singing. Joanne also enjoys torturing small trees, know in some circles as Bonsai.

Joanne also runs the online business Shop Naturally Healthy Households, which started out by accident as a marketing experiment to test some search engine optimisation techniques for a handful of our e-commerce clients. The experiment turned out to be a little too successful and the business very quickly grew to the point where a team of staff were hired to run the day to day operations.

Shop Naturally Healthy Households is a great tool for helping Net Perceptions understand the day to day workings of e-commerce from the client's point of view. We also have a wealth of experience not only in how the software works, but also the successful marketing of an online business, the kind of experience that can only be gained by rolling up your sleeves and working inside the industry.

Net Perceptions are proud to support the community. Through our online shop, Shop Naturally, we make regular donations to charities such as World Vision, Kiva & The School of St Jude. We have also donated free services & offered discounted rates to the following local clubs and organisations to help them thrive online:

  • Todays Country 94 One
  • Gosford Showground
  • Gosford Regional Show
  • Showhorse Council of Australia
  • Soldiers Beach Surf Club
  • Australian Time Trials Association
  • The Goldie Challenge Iron Man event